Hisense Partners With Infiniti Red Bull Racing Formula One Team

Apr 2015
Hisense announced a multi-year partnership with Infiniti Red Bull Racing Formula One Team. "Infiniti Red Bull Racing is one of the most successful and most talked about teams in a sport renowned for technology, teamwork and competitiveness," said Dr. Lin, Executive Vice President of Hisense Company Ltd.

"Like Infiniti Red Bull Racing, we are a proud challenger brand and we continually innovate our best-in-class consumer products to stay ahead of the others. We look forward to sharing these with the team to help them throughout the season."
Team Principal, Christian Horner, said: "Everyone associated with Infiniti Red Bull Racing is delighted to welcome Hisense to our team. Their approach to innovation and technological development is impressive and we look forward to our partnership developing as the season unfolds."

The partnership means Hisense's cutting edge range of consumer electronics products will be supplied to the team both at track and in the factory. As part of the agreement with the F1 racing team, Hisense’s logo will feature on the nose of the RB11, on the team’s pit wall and driver monitors, and on all Team Partner listing areas.

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