Hisense Becomes Official Sponsor Of 2018 FIFA World Cup™
Apr 2017
Hisense has become an Official Sponsor of the 2018 FIFA World Cup Russia™. As an Official FIFA World Cup Sponsor, Hisense will engage in various global marketing and advertising activities for both the FIFA Confederations Cup 2017 and the 2018 FIFA World Cup™.
Hisense logo will be associated with these two upcoming FIFA events and the company will have access to marketing opportunities both on and off the pitch, including advertising boards in stadiums and on-screen credits. In addition, Hisense televisions will be the official televisions of the competition. It is expected that the partnership will see Hisense reach over 200 territories and greatly enhance its international brand exposure.
Additionally, Hisense will offer its technical expertise and products throughout the 2018 FIFA World Cup while also engaging in a joint R&D initiative with FIFA to further push the boundaries of display technology.
Hisense logo will be associated with these two upcoming FIFA events and the company will have access to marketing opportunities both on and off the pitch, including advertising boards in stadiums and on-screen credits. In addition, Hisense televisions will be the official televisions of the competition. It is expected that the partnership will see Hisense reach over 200 territories and greatly enhance its international brand exposure.
Additionally, Hisense will offer its technical expertise and products throughout the 2018 FIFA World Cup while also engaging in a joint R&D initiative with FIFA to further push the boundaries of display technology.
The President of Hisense Group said, "We are honored to take on our biggest challenge yet with the FIFA 2018 World Cup and believe it will vastly improve global awareness and economic value for Hisense as a truly international brand. The World Cup brings together the highest level of competition and prestige in football worldwide, making it the perfect platform for us to be a part of."
FIFA Secretary General, Fatma Samoura said, "FIFA is delighted to welcome Hisense on board as an official sponsor of the 2018 FIFA World Cup Russia. We look forward to working with them to promote the competition, particularly in China, where the company is a market leader in consumer electronics, and where the popularity of football continues to grow." FIFA president Gianni Infantino also sent his congratulations and excitement for the partnership.
FIFA Secretary General, Fatma Samoura said, "FIFA is delighted to welcome Hisense on board as an official sponsor of the 2018 FIFA World Cup Russia. We look forward to working with them to promote the competition, particularly in China, where the company is a market leader in consumer electronics, and where the popularity of football continues to grow." FIFA president Gianni Infantino also sent his congratulations and excitement for the partnership.
