Hisense Australia Signs Major NRL Sponsorship
Hisense Australia announces a major, three-year sponsorship of the National Rugby League (NRL). Kicking off during the 2020 season, Hisense becomes an Official Partner of the NRL Telstra Premiership, and naming rights sponsor of the NRL's Thursday Night Football broadcast. The partnership will debut on 12th March, encompassing all 192 Premiership matches and eight Finals Series fixtures in 2020. In addition, Hisense will also be a State of Origin Major Partner for 2020 and 2021 including stadium branding, digital integrations and social media. Hisense is also set to be the inaugural Official Presenting Partner of NRL TV. Shared across NRL.com and the NRL App, NRL TV offers fans more ways to consume NRL content, with match replays and highlights, archival content as well as team and player profile videos. The NRL is the most watched sport in Australia and New Zealand. Andrew Abdo, NRL Chief Commercial Officer, said: "We're delighted to be partnering with Hisense, a leading Australian brand which brings the game alive for fans at home. Hisense shares our vision to ensure our fans experience all the on-field excitement, drama and passion in the best possible way in their homes."
Through localized event sponsorship, Hisense Australia will continue to strengthen brand building and brand awareness, and strengthen communication between the brand and users. To make full use of the game's influence, Hisense Australia is committed to improving the viewing experience of fans. With Advanced Sports Mode features on Hisense televisions, sports enthusiasts can immerse themselves in the action and enjoy the thrill of live NRL games in crisp, clear and true-to-life definition, just as they're intended to be. At the same time, with rugby events as the main line, Hisense Australia will promote online and offline promotion, deepen cooperation with key retailers, so as to focus on the exposure of Hisense brand, and enhance consumers' trust and trust in Hisense products and brands.