Press Release
Hisense France Marks Successful Decade and Promotes 100-inch Viewing with ‘Big Game, Big Screen’ Campaign
12 August 2024
QINGDAO CHINA, August 12, 2024 -- Hisense France is marking its 10th Anniversary while also highlighting the benefits of 100-inch TV viewing with a ‘BIG GAME, BIG SCREEN’ campaign showcasing its latest product offering delivering an excellent big-screen experience.
The national campaign focuses on the immersive viewing features of the Hisense 100-inch U7 ULED Mini LED, transforming any living room into the heart of the sporting action and winning-over French consumer in embracing the 100-inch TV era with the industry’s largest size of LED TVs.
From January to June this year, Hisense TV's sales in the French market represented 10% in volume of TV’s sold, an increase of 20.8% year-on-year with its 100-inch TV’s holding the top market share, while sales volume of Laser TVs increased by 87% year-on-year.
Hisense partnered with eco-responsible mobility company Caocao Mobility to celebrate the ‘Big Game, Big Screen’ campaign
A collaboration with eco-responsible mobility company Caocao Mobility has seen 50 taxis adorned with Hisense branding while a Burger King partnership offers exciting prizes to millions of customers through a national competition with brand visibility created across 550 restaurants nationwide.
Hisense set up the football fan zone in Paris during UEFA EURO 2024™
Since its establishment in 2014, Hisense France has grown into a major player among traditional brands. The company's sponsorship of the UEFA EURO 2016 held in France significantly accelerated its growth. This success highlights Hisense's commitment to a globalized presence, achieved through strategic sports marketing initiatives, including FIFA World Cup and the UEFA European Championship.
Hisense’s four-pillar global strategy is focused on brand elevation, industrial structure optimization and a commitment to further global expansion, with an emphasis on highly-innovative technology, with scenario-drive products based on understanding and responding to consumer needs.
Hisense remains committed to deepening its presence in global markets in providing consumers with the highest-quality products and services to create a brighter future together.