History of Hisense

Initial Exploration, international marketInitial Exploration, international marketimport, export, 1988import, export, 1988 1988, international market 1988, international market
Old Era
1988-2007
Initial Exploration: Business Start With OEM
Hisense started its import and export business in 1988, and formally participated in the Canton Fair in 1993 to open up the international market. Hisense Confirmed, that all resources should be spent priority to overseas markets, and that it should expand through OEM business to gain channel resources and operational experience, while developing Hisense brand in key markets at the same time.
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OEM, image1 OEM, image1 OEM, image2OEM, image2OEM, image3OEM, image3
Old Era
2008-2012
Improve Marketing System & Construct Hisense Brand
With the maturity of markets in South Africa, Australia, Europe, North America, Hisense established more branches in Germany, UK, Italy, Spain, Canada, Mexico, Japan, Dubai. It established sound overseas marketing system, and realized marketing localization.
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research and developmentresearch and developmentR&D, HisenseR&D, Hisenseresearch and development, Hisenseresearch and development, Hisense
Old Era
2013-2016
Localization of Production, Marketing, R&D to Accelerate Brand Development
Hisense built R&D Centres and factories around the world to encourage its designer and researchers to go abroad to hear local demands, to improve product quality , to upgrade technical level , to realize the localization of production, and support the optimization of local product quality, service and response.
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Sports Market, TVSSports Market, TVSEURO, SponsorEURO, SponsorEURO, Sponsor, TVSEURO, Sponsor, TVS
Old Era
2017-2019
Operate with Full Product Category and Promote Sports Marketing
Acquisition of TVS & Gorenje in 2018, form Multi-Brand Strategy and become official partner of EURO, FWC, PSG and Fnatic since 2016
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Sports Market, European Cup, SponsorSports Market, European Cup, SponsorF1, Nascar, SponsorF1, Nascar, Sponsor Nascar, European Cup, Sponsor Nascar, European Cup, Sponsor
New Era
2020-2021
Pursue the TOP Corporation in the World
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Initial Exploration: Business Start With OEM
Initial Exploration: Business Start With OEM
Initial Exploration: Business Start With OEM
Hisense started its import and export business in 1988, and formally participated in the Canton Fair in 1993 to open up the international market. Hisense Confirmed, that all resources should be spent priority to overseas markets, and that it should expand through OEM business to gain channel resources and operational experience, while developing Hisense brand in key markets at the same time.
1988
Enterprise Spirit
In 1988, Hisense established the enterprise spirit: work hard to start a business, strictly implement the policy, seek truth from facts, be enthusiastic and press on
Enterprise spirit, 1988Enterprise spirit, 1988
1993
Brand Name
In 1993, "Qingdao brand" was officially renamed "Hisense". In March of that year, the new trademark was officially registered.
Hisense, brand nameHisense, brand name
1996
Hisense South Africa
Hisense South Africa was founded in October 1996, taking the first step of internationalization.
Hisense, South Africa, internationalization, internationalHisense, South Africa, internationalization, international
1996
Air Conditioning Company
In 1996, Hisense introduced frequency conversion technology in China and established air conditioning company.
Hisense, technology, air conditioner, air conditioning companyHisense, technology, air conditioner, air conditioning company
1997
Hisense Electronics Stock
Hisense Elctronics A shares (600060) listed on Shanghai Stock Exchange
Hisense Electronics, stock, 600060Hisense Electronics, stock, 600060
2001
Research and Development of Intelligent Transportation
In 2001, Hisense completed HiCON adaptive traffic signal control system, filling the gap of high-end products of China's traffic signal control system, and thus determined Hisense's leading position in domestic intelligent transportation technology.
intelligent transportation, trafficintelligent transportation, traffic
2002
Qingdao Hisense Hitachi Air-conditioning System Co., Ltd.
In 2002, Hisense and Hitachi established Qingdao Hisense Hitachi Air-conditioning System Co., Ltd. as a joint venture, and began to set foot in the large-scale commercial air conditioning market.
Hitachi, air conditioningHitachi, air conditioning
2005
Hisense Chip Born
In June 2005, China's first industrial digital video processing chip with independent intellectual property rights was born in Hisense, which is the first chip with independent intellectual property rights and can be officially industrialized in China's audio and video field. The history of China's 73 million color TV sets annually using foreign chips is coming to an end.scale commercial air conditioning market.
Hisense chip, Wen Jiabao, innovationHisense chip, Wen Jiabao, innovation
2007
Hisense TV Line
In September 2007, Hisense TV LCD module production line was put into production, which is the first LCD module production line in China's color TV industry, breaking the history of foreign monopoly.
TV LCD, TV industry, TV lineTV LCD, TV industry, TV line
Old Era
2008-2012
Improve Marketing System & Construct Hisense Brand
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Improve Marketing System & Construct Hisense Brand
Improve Marketing System & Construct Hisense Brand
Improve Marketing System & Construct Hisense Brand
With the maturity of markets in South Africa, Australia, Europe, North America, Hisense established more branches in Germany, UK, Italy, Spain, Canada, Mexico, Japan, Dubai. It established sound overseas marketing system, and realized marketing localization.
2008
Official Sponsor of the Australia Open Tennis Championships
Official sponsor of the Australia Open Tennis Championships and named the Australian Open stadium
Official sponsor, Australia Open Tennis Championships, Australian Open stadiumOfficial sponsor, Australia Open Tennis Championships, Australian Open stadium
2008
Launch Washing Machine Products
In April, 2008, whirlpool, the world's largest white appliance manufacturer, and Hisense jointly established a joint venture to produce white electric products such as washing machines.
washing machine, whirlpool, joint venturewashing machine, whirlpool, joint venture
2010
2010 CES
In 2010, Zhou Houjian, chairman of Hisense Group, delivered a keynote speech entitled "from made in China to created in China - technologies and products in emerging markets" at the CES Summit Forum in the United States. This is the first Chinese entrepreneur to come to this platform in 43 years.
CES, created in China, HisenseCES, created in China, Hisense
2012
Intelligent Strategy
In 2012, a series of industrial layout were carried out around the "intelligent strategy": Jiangmen Industrial Park, Pingdu Industrial Park, R&D base, South Africa Industrial Park and Shenzhen south management headquarters were successively invested and constructed. In order to support the goal of internationalization, at the same time, large-scale overseas intelligence integration is carried out to recruit international talents in the field of intelligence.
intelligent strategy, reearch and developmentintelligent strategy, reearch and development
Old Era
2013-2016
Localization of Production, Marketing, R&D to Accelerate Brand Development
See More
Localization of Production, Marketing, R&D to Accelerate Brand Development
Localization of Production, Marketing, R&D to Accelerate Brand Development
Localization of Production, Marketing, R&D to Accelerate Brand Development
Hisense built R&D Centres and factories around the world to encourage its designer and researchers to go abroad to hear local demands, to improve product quality , to upgrade technical level , to realize the localization of production, and support the optimization of local product quality, service and response.
2013
Hisense South Africa
South Africa Industrial Park Phase II project completed and put into operation
Hisense, South AfricaHisense, South Africa
2013
Australian Open Tennis Championships
Signing ceremony for sponsorship of Australian Open Tennis Championships in November 2013
Hisense, Australian Open Tennis Championships, Signing ceremonyHisense, Australian Open Tennis Championships, Signing ceremony
2014
R&D Center
In October 2014, the Hisense research and development center project, covering an area of 277976 square meters and with a total investment of nearly 1.5 billion yuan, was put into use.
R&D Center, Hisense research and developmentR&D Center, Hisense research and development
2015
Acquisition of Sharp America
On July 31, 2015, Hisense announced that it would spend $23.7 million on the acquisition of sharp America. The deal will allow Hisense to take over sharp's television business in North America and South America.
Hisense, Acquisition of Sharp AmericaHisense, Acquisition of Sharp America
2015
Sponsor
Sponsor of Red Bull Racing F1 Team; Title Sponsor of NASCAR Xfinity Race
sponsor Red Bull Team, F1, NASCARsponsor Red Bull Team, F1, NASCAR
2016
Official sponsor of the 2016 European Cup
On January 14, 2016, Hisense announced that it would become the official sponsor of the 2016 European Cup, the first Chinese sponsor since the establishment of the European Cup 56 years ago.
European Cup, Hisense, Official sponsorEuropean Cup, Hisense, Official sponsor
Old Era
2017-2019
Operate with Full Product Category and Promote Sports Marketing
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Operate with Full Product Category and Promote Sports Marketing
Operate with Full Product Category and Promote Sports Marketing
Operate with Full Product Category and Promote Sports Marketing
Acquisition of TVS & Gorenje in 2018, form Multi-Brand Strategy and become official partner of EURO, FWC, PSG and Fnatic since 2016
2017
Official Sponsor of the FIFA World Cup in 2018
On April 6, 2017, FIFA and Hisense Group jointly announced in Beijing that Hisense became the official sponsor of the FIFA World Cup in 2018, which is also the first Chinese consumer electronics brand sponsor since the world cup was established in nearly a century.
Hisense, FIFA, SponsorHisense, FIFA, Sponsor
2017
Acquisition of Toshiba
On November 14, 2017, Hisense Electric Appliance Co., Ltd., a listed company of Hisense Group, and Toshiba Co., Ltd. jointly announced in Tokyo that 95% of the shares of Toshiba Visual Solutions Corporation (TVS) were officially transferred to Hisense
Acquisition of ToshibaAcquisition of Toshiba
2018
Hisense Family
On February 28, 2018, Hisense officially took over Toshiba Visual Solutions Corporation (TVS), and acquired gorenje, a white power manufacturer in Slovenia.
Hisense, technology, air conditioner, air conditioning companyHisense, technology, air conditioner, air conditioning company
2019
50th Anniversary
In 2019, Hisense will release the world's first multi screen TV and usher in the 50th anniversary of its establishment.
50th anniversary, multi screen TV50th anniversary, multi screen TV
New Era
2020-2021
Pursue the TOP Corporation in the World
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Pursue the TOP Corporation in the World
Pursue the TOP Corporation in the World
Pursue the TOP Corporation in the World
2020
2020 CES
In January, Hisense held a CES conference in Las Vegas and won eight CES product awards.
CES, Las VegasCES, Las Vegas
2020
Global Official Partner
Global Official Partner of EURO 2020
Global Official Partner of PSG Football Club
Global Official Partner of Fnatic Esports Club
Global Official Partner of Leeds United F.C.
Global Official Partner, EURO 2020, PSG, FnaticGlobal Official Partner, EURO 2020, PSG, Fnatic
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