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The IFA throws its shadows ahead: IFA 2017 Innovations Media Briefing
On 11th and 12th of July, similar to last years, Hisense is part of the IFA 2017 Innovations Media Briefing in Berlin to preview the newest technologies and products of the industry. The size of the fancy booth doubled compared to the last year's and was very well received among the visitors. Hisense exhibited two premium models of 8 Series and 9 Series: ULED excited the people the same way as the user interface VIDAA U. The customizable UI is fast and easy to handle which fascinated the audience. Beyond that, the two focus cooling products RS670 and RB400 were shown and convinced the crowd with their efficient energy class of A+++ and overall performance. The sponsoring of the FIFA World Cup 2018 was a big “wow” effect and attracted lots of visitors to the booth.
Furthermore, the Senior Vice President of Hisense Germany, Hans Wienands, held a presentation in front of journalists with the title “Why it is worth taking a look to China”. During the presentation he underlined the big competence of China and Hisense in particular by presenting several market research data, our premium models and our high class sponsorship with FIFA. Additionally, he shortly outlooked the newest generation of Laser TV which caused extraordinary interests among all journalists. All are looking forward to see the real Laser TV which will be presented at IFA in September. More than 100 journalists took up the invitation to come and listened to the speech. The first reports and impressions were already published via social media like Twitter and important online magazines.
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