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The Highest Rating from PC Magazine – What Product Could Win such a Great Review?
June 2017, US leading source of electronic consumer products review, PC Magazine, conducted a comprehensive, professional review on Hisense 10,000 BTU Portable Air Conditioner with Wi-Fi built-in. The review evaluated design, product features, installation and performance. The professional reviewer John R. Delaney who personally reviewed the product said that the product stays connected to the Wi-Fi network much more reliably than the Frigidaire Gallery 12,000 BTU Cool Connect Smart Portable Air Conditioner. John Delaney rated the AC Unit as "Excellent", and gave shout-outs to its notable features including easy set up and relocation, its quiet operation, dual temperature display, and smart phone compatibility. On top of that, Hisense 10,000 BTU Portable Air Conditioner was described as one of the quietest smart PAC on the market.
In 2017, Hisense USA Corporation not only launched its “North America's First” 100 Pint DC inverter dehumidifier, but also collaborated with Ayla Networks, a US local IoT platform enterprise, to develop and launch "North America's First” Smart dehumidifier. In the meantime, in the Smart portable air conditioning market, Hisense studied and analyzed various competitive products available, and aimed to develop user-friendly Smart PAC that has rich functions and improved defects other products currently have. In addition, Hisense uses young and eye-catching endcaps to promote its key selling points through in-store merchandising displays. Excellent product design and proper marketing strategy helped Hisense quickly enter and earn the North American dehumidifier and portable air conditioning market share in AC hot selling season.
Hisense has been well received in the North American Home Appliance market, due to advanced technology, excellent products and proper strategy. Through market research, product planning and sales strategy, Hisense USA Corp cleverly use "Build Products with Future in Minds” strategy, pitching-in with mid-to-high end dehumidifiers and portable air conditionings that have better gross profit level than the whole industry - to grab all the white goods market. In August 2015, Hisense launched the United States market research. In November, Hisense locked its target client, Lowe’s, and customized products according to Lowe’s most important and requested elements, from dimensions of appearance, efficiency, quality improvement and user experience. At the same time, Hisense formed a complete working system from product promotion, product quality supply chain management, brand promotion and other aspects to compete against its competitors. Finally, Hisense successfully gained 2017 Lowe’s North America dehumidifier and portable air conditioning orders across the broad.
In the North American Home Appliance market, Hisense USA has gained the brand recognition by the consumer through new technologies and products. Through “Build Product with Future in minds” strategy, Hisense built trust with its customer. The positive market feedback has strongly driven the overall sales and has also greatly enhanced the Hisense brand image in the North American market. In 2016, the sales revenue of air conditioning products in the US doubled compared to the sales revenue in 2015. The sales revenue for the first half of 2017 have already exceeded the whole year’s sales revenue of 2016. According to the annual sales forecast, this year the sales revenue will be doubled again.
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