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An evening of success ——Hisense Aim High Launch Event
On the 13th of July 2017, Hisense South Africa successfully held the Aim High Launch Event at The Cape Town International Convention Center (CTICC). 250 guests attended, including major partners and customers locally and from middle east region. The Minister for Community Safety in Western Cape, Mr. Dan Plato, and the Consul General Mr. Li Cao from The Consulate General of P.R.C. in Cape Town, also attended the event together with nearly 30 local media.  
During the evening, high-end new products including ULED TV, French door fridge, A2 phone and C30 Lite phone were launched as well as some kitchen products. While holding a cake-cutting ceremony commemorating the 4th anniversary of the establishment of its manufacturing facility in the Atlantis region outside Cape Town, Hisense South Africa also celebrated the two millionth unit produced since.
The event started with an inspiring opening video reviewing marketing and sales highlights for both Hisense Group and Hisense South Africa. Afterwards, Mr. Youbo Li, Deputy General Manager of Hisense South Africa delivered a speech and he said:  “ Hisense South Africa will keep introducing high-end products to meet the demand for High quality products in local market. We will focus on technological innovation to upgrade our ability for both product development and manufacturing. Hisense South Africa will adhere to the strategy of expanding to more neighboring countries while digging deeper in the home market. With all of our effort, Hisense South Africa will further enhance our brand influence and increase our sales.” According to the statistics, refrigerator sales revenue of Hisense topped the market share from January to May this year in South Africa market.
A product experience area called “Hisensorium” became a highlight at the event. Hisense showcased its high-end products such as ULED TV and high-end fridges in two themes and guests were able to interact with Hisense new products onsite.
The fast development of Hisense business in South Africa region were highly recognized by guests attending the event and they showed great confidence in cooperating with Hisense in the future.   
Hisense South Africa will continues to drive excellence forward and aims to keep pushing high-end products to the market, promoting the brand awareness and sales , and holds hand to develop together with Top Elite Partners and Customers in a steady positive direction.
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