about hisense

Hisense was founded in 1969. At present, Hisense owns two listed companies-- Hisense Electric(600060) and Hisense Kelon Electrical(000921), listed in Shanghai, Shenzhen and Hong Kong. And it also owns many brands including Hisense, Toshiba, Gorenje, Kelon and Ronshen.

In 2019, the overseas revenue gained CNY 46.101 billion and achieved a year-on-year growth of 21.10. At the same time, total profit had realized CNY 7.933 billion, with an increase of 24.17 compared with the same period of the previous year.

In the past 50 years, Hisense has always adhered to the core values of “Integrity, Innovation, Customer Focus, and Sustainability” and the development strategy of “Sound Technological Foundation and Robust Operation”. The business covers areas including multimedia, home appliances, IT intelligent information and modern service industries. Over the years, Hisense TV has ranked first in market share for 16 consecutive years. In 2019, sales share of Hisense TV omni-channel ranked NO.1 in the Chinese market. Hisense also ranks No.1 in the new fields such as intelligent transportation and optical communication.

With the products exported to over 160 countries and regions, Hisense has sponsored the world’s top sporting events such as UEFA EURO 2016, 2018 FIFA World Cup and UEFA EURO 2020. In the “China National Image Global Survey” released by China International Publishing Group, Hisense was one of the “Top Ten most familiar Chinese brands to overseas citizens” for five consecutive years. What’s more, Hisense Group is the first batch of innovative enterprises in China and is the only company that has won the “National Quality Award” twice. With more than 80,000 employees world-wide, Hisense Group has 14 industrial parks, which are located in Qingdao, Shunde, Huzhou, Czech Republic, South Africa, Mexico and so on. There are also 18 R&D centers located in Qingdao, Shenzhen, USA, Germany, Israel, etc.

hisense history

In September 1969, Qingdao No.2 Radio Factory, the predecessor of Hisense Group, was established.

February 1979, it was renamed Qingdao Television Factory and selected as the appointed television manufacturer by the government, and Hisense officially started to manufacture televisions.

In 1984, it successfully introduced worldclass color TV enterprise winning national honors for its high quality products for consecutive years.

In 1995, Hisense Technology Center was identified as China National-Level Enterprise Technology Center by the five National Ministries and Commissions.

In 1996, Hisense Air-Conditioning Co., Ltd was established and it launched the first variable frequency air conditioner in China; South Africa Hisense was also established starting a significant step for its international development.

In 1997, Hisense Electric Co., Ltd was successfully listed on the stock exchange.

In 1998, Hisense Software Co., Ltd, the predecessor of Hisense TransTech Co., Ltd, was established.

In 2002, Hisense Photovoltaic Technology Co., Ltd, the predecessor of Hisense Broadband Multimedia Co., Ltd, was established; Hisense Refrigerator Co., Ltd was established; Hisense cooperated with Hitachi to produce commercial air conditioners.

In 2006, Hisense acquired Guangdong Kelon Electrical Holding Co., Ltd and its industrial module of household appliance was strengthened.

In 2007, the first LCD module production line in China started volume production; Hisense was among the first group of national key laboratories.

In 2008, Hisense was listed as "Ten Stateowned Company Model by the Publicity Department of the CPC Central Committee.

In 2012, Hisense established Jiangmen Industrial Park, Shenzhen Hisense South Management Headquarters and Qingdao R&D Center, and expanded Pingdu Industrial Park.

Hisense home appliances industrial factory in South Africa was officially put into use. Hisense launched the first simple-operating smart VIDAA TV. Hisense formed a complete management system of honesty and integrity featuring Hisense Honesty Conduct.

Hisense released world’s first Laser Cast and ULED TV in 2014. And in the same year, the Hisense R&D center in Qingdao was put into use.

Hisense acquired Sharp’s TV factory in Mexico and took over its American TV business in 2015. Hisense launched China's first self-developed picture quality engine processing chip.

Hisense became the official partner of UEFA EURO 2016™.

In 2017, Hisense became official sponsor of the 2018 FIFA World Cup and acquired Toshiba Visual Solutions Corporation (“TVS”).

Hisense sponsored of the 2018 FIFA World Cup. That same year, Hisense acquired Gorenje, a leading European appliance brand.

In 2019, Hisense released the world's first dull-cell panel TV and greeted the 50th anniversary of the enterprise.

In 2020, Hisense became the official partner of EUFA EURO 2020™.

Trusted for years, making reliable Hi-tech a reality in your home

Our commitment
to quality

We want you to love your Hisense products. Not just when you first buy them, but for years and years to come – that’s why quality is so important to us.

Whether it’s our stringent Quality Improvement Process, our commitment to excellent aftersales customer service or the reassurance of our comprehensive warranties, it’s all done to make sure you feel confident that a Hisense product is the right choice for your home.