Company Introduction

Hisense International Co., Ltd is an indispensable platform for Hisense’s overseas brand construction and product sales. Meanwhile, the company plays a very important role in the import of internationally advanced technology, together with production and detective equipment.

Hisense international integrates the overseas resources of the whole Group. It has a top domestic and overseas marketing team, which consists of a promising young group. All have bachelor degrees or above. Most of them graduated from highly-reputable universities in China and abroad, while majoring in International Trade, Foreign Languages, Logistics, Graphics Design, and Marketing Management. In addition, each individual has extensive experience in sales and marketing. The company pursues the following core viewpoints: “Honesty is the essence, the customer is the center, our service should be the best in the industry, we must respect everyone, and we must never stop learning”, in order for top performance across the globe.

International market share and brand awareness continue to increase rapidly and consistently. In 2009, export sales revenue reached $900 million. Around the world, we have four production facilities. Those facilities are in South Africa, Algeria, and Egypt. Our subsidiaries or sales offices are in the USA, Europe, Australia, North Africa, and the Midle East. In Europe, we have enlarged the marketing network by setting up branches in Italy, UK, Spain, Hungary and Belgium. In USA, we are active in exploring key accounts and have already formed strong relationships. In Australia, we have realized localized management. By sticking to the“high quality, competitive price”strategy and cooperating with main retail channels, Hisense has made great achievements. In North Africa, Hisense is more successful than any other Chinese electronic company. Meanwhile, Hisense exhibits its products all over the world.

Implementing a “target market and high-end product” strategy, Hisense International Co., Ltd will establish a platform of unified management and support in order to share resources and improve efficiency. By enhancing its product planning ability, improving the human resources system and establishing risk control systems, Hisense will continue to develop rapidly and steadily.

In 2008, Hisense began to see major breakthroughs in the globalization of its brand. By establishing a strategic alliance with the world’s largest white goods manufacture, Whirlpool Corporation, Hisense pushed its high-end refrigerators and washing machines into the international market. In addition, Hisense has successfully entered into the international intelligent traffic management system market through signing a joint venture with IBM. In February, 2008, Hisense began to develop its own brand in Israel and ranked No.1 in the survey of consumer satisfaction two months later. In July of 2008, Hisense obtained the naming rights to a major stadium in Australia, being the first Chinese enterprise to have the naming rights of an overseas venue. In September 2008, Hisense sponsored the Israel National Football Team to prepare for the World Cup in South Africa. In November 2008, the Hisense Egypt production base was established. In October 2009, Hisense successfully organized the 40th anniversary in Qingdao. And in January 2010, Hisense Chairman, Zhou Houjian, became the first Chinese company leader to deliver a keynote speech at the Consumer Electronics Show in Las Vegas. “New Hisense, New Era”, “New Starting Point, New Hisense”—Hisense International Co. Ltd will seize the opportunity, realize further accomplishments and create a better future!