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Company Introduction

Hisense international integrates the overseas resources of the whole Group. In response to the "go global" strategy, the development of internationalization has been performed as a long-term project and Hisense has attached great importance to overseas market. In 2006, Hisense established a “Brand Globalization” strategy based on providing first-class quality, first-class service, and competitive pricing to explore the overseas market and grow into a world class brand.


Around the world, Hisense has built 17 overseas companies which are located in North America, Europe, Australia, Africa, the Middle East and Asia-Pacific. Hisense has 3 overseas production bases in South Africa, Czech and Mexico. Additionally, Hisense has 7 overseas R&D centers to strengthen key technologies and create leading-edge products constantly. In July, 2015, Hisense purchased Sharp Mexico factory and licensed the Sharp brand for the Americas except Brazil, exploring local market with acquired brand and channel resources. Hisense products have been sold in more than 130 countries and regions. The market share of Hisense TV has been NO.1 for 13 years in domestic consecutively and Hisense TV value share was 6.2%, ranked NO.4 and unit share was 6.1%, ranked NO.3 globally in 2016.


In recent years, Hisense has launched a series of high-end brand promotion activities worldwide. In Australia, Hisense became an official sponsorship of the Australian Open and Australian Open Series tournaments, and continued the naming rights to Hisense Arena. In Europe, Hisense became an Official Premium Partner of Champions League participant and top Bundesliga football club – FC Schalke 04. In USA, Hisense became a Team Sponsor of Joe Gibbs Racing, a team supplier to Red Bull Racing, the title sponsor of Hisense 300 NASCAR Xfinity Series. In 2016, Hisense was entitled as an official partner of UEFA Euro 2016, becoming the first Chinese sponsor in the tournament’s 56 year history. In 2017, Hisense announced its status as an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament. These sponsorships of world class sports have significantly raising global brand awareness across the board. These sponsorships of world class sports have significantly raising global brand awareness across the board. Furthermore, Hisense became a global partnership with UNEP for the SEED Award supporting innovative entrepreneurs. Hisense was Top 7 among the most popular Chinese brands list and in 2015 and 2016, Hisense was awarded with “Best image abroad enterprise”.


International market share and brand awareness continue to increase rapidly and consistently. In 2016, Hisense International sales revenue reached $3.19 billion, while brand sales revenue reached $1.65 billion, increasing by 11.2% and brand sales revenue percentage reached 52.1%. Hisense International sales revenue has more than threefold increase, and brand sales has 22-fold increase in the last decade.