Hisense VI

———About Hisense Auxiliary figure

Auxiliary figure System is an important component of the Visual Management System for an enterprise’s VI. 

It plays an extremely important role in uniting the image of an enterprise and in strengthening the identification functioning of a corporate image. Meanwhile, it is the major standard for the Image Identification System without permission.

The logo “Hisense Technology Square” symbolizes Hisense’s spirit. Green, from the sea grasses, represents the union of liveliness and enthusiasm. This color indicates the lively and enterprising characteristics Hisense has. Sky blue represents Hisense’s willingness to become globalized.

“The Curves of dream” means Hisense gathers tens of thousands of people’s dreams. They include shareholders, the government, customers, employees, the society and all the people who concern about Hisense. Hisensewillrealizethedreamofinnovating Chinaandbecoming globalized by innovating technology.

 The auxiliary figure is “ the line of dream, ” composed of numerous “Hisense Technology Squares". These squares, made of green and orange, symbolize the spirit of Hisense. The auxiliary figure continues the brand .culture Hisensehasgeneratedfor39years. Also, this image emphasizesmodernization. Through the simple, natural, harmonious and fashionable design, the image profuses Hisense'sbrand with commitment and shows Hisense’s cultural image in a new phrase.

The scope of use for the auxiliary figure:

Promotion for Hisense brand and literal brand
Multimedea like newspaper, TV, outdoor.
Promotion for Hisense brand products and literal brand products.
Promotion materials like package, leaflets, banners.
Enterprise Inner Index System,regulations on environment in the manufacture area.

PS: The auxiliary figure will not be painted on final products. However, these images can be displayed by using other promoting materials, such as banners.